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Why OROGOLD is the New Favorite Skincare Among Gen-Z
While OROGOLD products appeal to all generations, Gen Z, meaning those born between the mid-1990s and the early 2010s, have been increasingly flocking to these formulas, with many proudly declaring OROGOLD to be their new favorite skincare brand.
What is it about OROGOLD that has been attracting so many Gen-Zers? Let’s find out!
The Visual Impact of OROGOLD Products
As you probably know, Gen-Z is a huge fan of social media. This generation grew up in a digital world, with the internet and social media likely having played a big role in their upbringing.
Enter the selfie era, with Gen-Zers being at the forefront of this. Selfies became a form of self-expression, enabling people to showcase their personality and sense of individuality in a self-affirming way. Selfies were soon an aspect of every part of life, including beauty rituals.
As a result, Gen-Z started opting for beauty products that provided visual impact. Their favorite skincare brands created products that boasted an attention-grabbing visual aesthetic, which saw a number of OROGOLD products rise in popularity.
Take the OROGOLD 24K Deep Tissue Rejuvenation Mask & Collagen Eye Renewal Mask as an example. With its shimmery gold color, it’s one that will add richness and luxury to any selfie! Better yet, the ingredients within this mask are ideal for hydrating the skin. Between hyaluronic acid, sea algae extracts, and collagen, it provides an instant glow that Gen-Z absolutely loves!
The OROGOLD 24K Kelp Caviar Transforming Mask is also a favorite skincare product for many Gen-Zers. It’s a clay mask, making it ideal for tackling the appearance of acne breakouts, which many in this generation are currently battling. However, what gives this mask its social media appeal is how it starts off as a beige color and then turns yellow-gold once it’s ready to be removed. It makes skincare fun and exciting, which Gen-Z appreciates!
Consumers Become the Experts
Of course, as aesthetically gorgeous as OROGOLD skincare products may be, Gen-Z isn’t one to be swayed by appearances. Research shows that nearly half of Gen-Z consumers extensively research beauty products before making a purchase.
What are they looking for? Quality. Gen-Z has seen beauty consumers turn into experts themselves. With skinfluencers all over social media teaching this generation all about skincare, they tend to regard themselves as skintellectuals. They make educated choices when it comes to skincare. They pick products that contain premium ingredients rather than being swayed by poor-quality products with clever marketing.
This, once again, is why OROGOLD has become a favorite skincare brand among this generation. Quality is something that OROGOLD strives for in each and every product. OROGOLD formulas contain some of the most advanced and cutting-edge ingredients available in the industry, which Gen-Z recognizes.
The OROGOLD 24K Golden Dew Serum-in-Cream is particularly popular among this generation. It contains several ingredients that started off as trendy but are now mainstays in the Gen-Z skincare routine, such as niacinamide and squalane. Gen-Z also favors products that are packed with skin-loving antioxidants, which this product boasts plenty of.
The 24K Multi-Vitamin Deep Peeling + Mandelic Acid is another OROGOLD product that many Gen-Zers have benefited from. Many in this generation are still relatively new to the world of exfoliation, and experimenting with potent acids can seem daunting. This exfoliator makes use of bamboo powder as a physical exfoliant, which Gen-Zers are familiar with. However, it also incorporates mandelic acid. It’s the gentlest of alpha-hydroxy acids, making it a great way to introduce AHAs into a skincare routine without having to worry about damaging the skin.
Sun Protection Made Easy
Although social media is helping Gen-Z to become the skintellectuals that they are, there’s no getting away from the fact that social media has some downsides too. After all, not every skinfluencer out there actually knows what they’re talking about. This has made Gen-Z very susceptible to believing skincare misinformation, particularly when it comes to sunscreen. They’re passionate and knowledgeable about other aspects of skincare but, for some reason, fall short on SPF.
For example, one poll found that around one-quarter of Gen-Zers believe that staying hydrated will prevent sunburns. With no one fact-checking this information and realizing that there’s actually no evidence whatsoever to support this, many Gen-Zers are forgoing SPF products in favor of hydrating formulas, which do nothing to protect the skin from UV damage.
Many of the Gen-Zers who do wear sunscreen often find it to be an inconvenience. This makes them far less likely to use their SPF products correctly, with regular reapplications during the day being almost non-existent. Sure, they may recognize that wearing sunscreen now will help to prevent future damage but the way in which many formulas leave the skin looking white or feeling greasy often overrules.
With that said, the concept of sun protection has slowly been changing as Gen-Zers have been discovering OROGOLD. The 24K Skin Tone SPF 30 is the product that has been garnering all of the attention. This cream feels and looks more like a moisturizer than a sunscreen, meaning that it quickly disappears into the skin once applied. Packed with antioxidants, which Gen-Z loves, the fact that this exquisite cream also provides sun protection makes it a hit among this generation.
Gender-Neutral Skincare
Gen-Z is the generation that has really challenged mainstream beauty norms. They’ve successfully redefined beauty standards, placing high expectations on brands to be diverse and inclusive.
As a result, almost 40% of Gen-Z beauty consumers prefer brands that produce gender-neutral products. Their favorite skincare brands craft formulas that can be used on both male and female skin – something else that OROGOLD proudly does.
Rather than focusing on gender, our products are geared toward certain skin types/skin concerns. The 24K Nano Night Recovery, for example, is ideal for anyone with skin that looks dull and lackluster. No matter your gender, it will leave your complexion brighter and perkier. Apply it to your skin at night and you’ll wake up to a new and improved complexion.
The 24K Rejuvenating Skin Serum is another great example of gender-neutral skincare. This formula is all about giving the skin a boost of vitamins – something that every gender of skin needs! It’s packed with two forms of vitamin C, along with vitamins A and E. It also contains hemp seed oil for hydration, along with essential fatty acids. With hemp seed oil being a favorite skincare ingredient among many Gen-Zers, this serum checks yet another box!
The Influence of K-Beauty
K-beauty has been world-famous for a while, but Gen-Z has really embraced it. With Korea being at the forefront of the skincare industry, constantly pushing boundaries, Gen-Z is a fan. Not only do K-beauty brands have instant appeal to many of this generation, but they also lean toward Western brands that have been inspired by K-beauty ideals. It helps that many skinfuencers are also K-beauty-crazy, giving the concept an almost cult-like status.
How does this relate to OROGOLD? Although not a K-beauty brand, you’ll find the same innovative nature in OROGOLD skincare products. Many of the ingredients that we use are K-beauty favorites while the way in which we get creative with our formulas has much in common with K-beauty brands. We love being inspired by skincare concepts and techniques from all over the world!
The OROGOLD 24K Rose Gold Age Glow Duo is a great example of this. Featuring niacinamide, sodium hyaluronate, resveratrol, and tropical fruit and flower extracts, this is a product that K-beauty fans would immediately approve of. Its two-part application method, consisting of a powder and a serum, earns points too. It allows the ingredients to retain their potency in a way that they wouldn’t be able to do had they been pre-combined. This is what gives this product its immense power.
Cleansing brushes also became popular thanks to K-beauty. The OROGOLD version is the 24K Deep Facial Brush Set. It provides an easy way to both thoroughly cleanse and exfoliate the skin. It elevates a skincare routine in a way that very much appeals to Gen-Z.
Mirroring Morals
Gen-Z has strong social beliefs. They want to see diversity, inclusivity, and sustainability from their favorite skincare brands. Once again, OROGOLD meets the mark.
We’ve already explained how our gender-neutral formulas embrace diversity and inclusivity. We also make sure that our skincare products are suitable for people of every color. As an example, many of the products out there designed to lighten the look of dark spots or dark circles contain ingredients that aren’t safe to be used on darker skin tones. With our formulas, on the other hand, you won’t need to worry about this.
In terms of sustainability, OROGOLD packaging is fully recyclable. The beauty industry produces so much packaging waste each year, and Gen-Z wants no part in that. With OROGOLD, they can shop guilt-free.
This guilt-free feeling is enhanced even further with the knowledge that OROGOLD products aren’t tested on animals. It’s something else that Gen-Z feels very strongly about, and rightly so. Thanks to this generation, animal testing is being increasingly phased out. This is something that OROGOLD has also been passionate about right from the get-go.
OROGOLD: A Favorite Skincare Brand Across the Generations
It’s easy to see why OROGOLD is a favorite skincare brand among many Gen-Zers. This is a generation that relates to the quality, convenience, innovation, and inclusivity that are key aspects of the OROGOLD brand. The best part is that OROGOLD produces products that every generation would benefit from. This means that once a Gen-Zer becomes an OROGOLD fan, they’ll be able to keep using OROGOLD products throughout their life.
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