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RED CARPET: HOW TRENDS AFFECT EVERYDAY LIFE

Red Carpet

In a way, the red carpet has a similar effect to that of the runways at major fashion weeks. By serving as a platform from which the general public can view new or previously unseen items and styles of clothing, accessories and beauty, red carpet trends quickly move on to influencing everyday life.

 

Spotlights New Designers

Before Halle Berry wore a certain peekaboo gown on the red carpet, Elie Saab was a little-known designer, but now creates dresses for a long list of celebrity A-listers. The same can be said for Bibhu Mohapatra, a young brand whose path took a new turn after their designs were worn on the red carpet by celebrities including Gwyneth Paltrow, Elisabeth Moss and Glenn Close. For young designers who cannot afford an ad campaign in an influential magazine, getting one of your creations photographed on the red carpet is definitely the next best thing, if not just as beneficial. The payoff can be even bigger if the celebrity wins an award wearing a young designer’s dress, and it won’t be long before the images spread around the world and the designer is catapulted to fame.

 

Kickstarts Street Trends

Fashion works as a cycle, with street style influencing high fashion, and high fashion influencing the trends seen on the street. The red carpet is most certainly a major part of this cycle, as the trends seen on here quickly spread and are soon seen on men and women all over the world. An example of this is when high heels were the only footwear worn by women on the red carpet, until Alexa Chung decided to sport some flats amid the sea of stilettos. This made flats seem young and fresh again, and it was not long before they became the main footwear seen on the streets. Chung did the same thing with Peter Pan collars, and these are now available as a statement accessory and can be purchased everywhere from luxury brands to high street stores.

 

Fashion Do’s and Don’ts

The media are always publishing fashion do’s and don’ts lists, and the red carpet is often where they get most of their inspiration for these. Fashion critics, as well as the general public, spend a large amount of time reviewing red carpet images before putting together these lists. While the majority of the general public may not go out and purchase a replica of a garment that has been seen on the red carpet, these lists usually trickle down to the masses, and subconsciously influence the style choices of many.

The red carpet did not always require formal dress, and red carpet fashion was once known to be quite eccentric. Before the 1990s, celebrities chose their own red carpet outfits, and these could consist of anything from torn denim to sequinned jumpsuits. However, it is the glamour of the red carpet today that helps it to have such an influence on everyday life, from spotlighting young designers to subconsciously swaying the style choices of the masses. Nevertheless, with the increasing number of red carpet events and award shows being hosted today, who knows if this will still be the case in a few years to come.

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YOUR GUIDE TO PREPPING FOR RED CARPET WEEK

Walking the red carpet

Prepping for red carpet week begins anywhere between four to six weeks before the actual event, with help from different teams of people. Whether you are doing it yourself or enlisting the help of professionals, this guide will help you perfect your prep for red carpet week.

Get Fit

It is no coincidence that celebrities’ bodies are always in perfect condition during red carpet week, and this is because they will  have been intensely working out for weeks beforehand. Fully body workouts are recommended for the first three to four weeks, with plenty of cardio thrown in. Once you know exactly what you are going to be wearing for red carpet week, you can begin to include some special exercises that will target and highlight certain areas. For example, if you plan to wear strapless dresses then spend extra time on your shoulders, whereas if you are going to be wearing backless dresses, toning your back is always a good idea.

Massages and Facials

Massages and facials will bring your body and skin a whole array of different benefits, from a healthy circulation to increased relaxation. Lower stress levels also mean less cortisol running through your body, which is a hormone that contributes to weight gain – something that you definitely do not want before red carpet week. Facials will also help to nurture your skin, giving you a much smoother, clearer and healthier canvas to work with when it comes to applying your makeup before the actual events.

Teeth Whitening

A bright white smile is essential for all of those red carpet photographs, which is why many celebrities opt for a teeth whitening session before red carpet season has even begun. There are many different treatments carried out by dental professionals, as well as a variety of home whitening kits, so you have plenty of options to choose from.

A Golden Glow

Nobody wants a messy fake tan before red carpet week, which is why celebrities usually have a professional give them a spray tan in the comfort of their own home before red carpet week. A tanning expert will be able to come up with a custom shade for you, one that not only works with your skin tone, but also complements the outfits that you plan on wearing.

Hair Extensions

Thanks to hair extensions, celebrities can sport an entirely different look for the different nights of red carpet week, and while you may not want to go as far as this, hair extensions are a great way to switch up your look. An expert will be able to put together custom hair extensions for you, ensuring that their texture, color and overall finish looks as natural as possible.

There is so much prep that goes into red carpet week, with every aspect of the appearance being taken into account. By beginning to prep as early as possible, you will have your body, skin, teeth and hair taken care of, leaving plenty of time for you to decide on an outfit and to experiment with different makeup styles.

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